Air India Website Concept

This project aimed to explore an alternative approach to how Air India’s current website displayed information and defined hierarchy. 

I wanted to highlight Air India’s huge network of routes both domestic and international as a core concept.  The idea was to create a system which would help employ the current visual language
of using images, banners, and brand colors but diversify it according to different offers, destinations, and services offered by Air India. 

Self Initiated

Information Design, Interaction Design, Visual Design, Prototyping.
Developed using Adobe Experience Design


Prototype Video