Miss U Month

The Nestlé family of products is one of the most iconic and memorable FMCG brands people grow up on in India.

Miss U Month by Nestlé, helps people celebrate nostalgia and the idea of missing someone by sending customised care packages to the people they love for an entire month. This festival fosters love, gratitude and encourages people to think of each other. It is designed to be personal, simple, evocative and memorable.



Kyoorius Young Blood Award: In Book

Designed as a response to the Nestle Brief:
Invent your own festival/special occasion using Nestle Products

Conceptualisation, Copy writing, Visual System Design,  Illustration
and Creative Direction

2018






Concept for the design of the custom boxes




Additional merchandise that can be ordered with your message on it










Social Media presence, Left: Miss U Month’s account, Right: Personal account




Countdown campaign, outdoor and print ads