was the result of a hypothetical classroom project to develop an extension of an existing brand. This extension had to be specific to the Indian subcontinent.
India, the motherland of a newly revived Yoga revolution. A land where the value of naturally grown fibres has only increased through the centuries. An aesthetic that is not age restricted like the bright and fitted work out wear of today. For all those who believe less is more.
Identity Design, Articulation & Art Direction
National Institute of Design, India