Slack is a collaboration hub that is changing the way people work and communicate, helping workers be more productive through a cloud-based set of proprietary collaboration tools.

Pentagram designed a new brand identity for Slack that captures the software’s simplicity and ease of use, updating its familiar hashtag logo to work consistently in different scales and contexts.

Identity, Illustration & Visual System Design

Designed at Pentagram, New York
Creative Direction: Michael Bierut
Associate Partner: Britt Cobb