Slack is a collaboration hub that is changing the way people work and communicate, helping workers be more productive through a cloud-based set of proprietary collaboration tools.

Pentagram designed a new brand identity for Slack that captures the software’s simplicity and ease of use, updating its familiar hashtag logo to work consistently in different scales and contexts.

Identity Design

Designed at Pentagram, New York
Creative Direction: Michael Bierut
Associate Partner: Britt Cobb